“Hey, how much do you charge for a logo,” is how most quotes start. I wish I can give a straight answer but it’s a little more complex than that. I really need to get to know your needs to best help you and get a price that works for you. That’s why I do a verbal quote before I put anything on paper to see if we are thinking about the same price at all.
I like knowing what we are doing and making it obvious that we are working together so I support the letter of engagement process. After our initial talk I will price the work and send you a letter of engagement that includes the items we talked about and the price breakdown if applicable.
I am not building a house from a blueprint with a 99% expected visual outcome. A designer’s job is unique in that each job can either be very complex or very simple depending on the need. Sometimes I base my price on how much work it will take but I am more inclined to charge based on value to the client. Art is a very fluid thing and different people have different tastes and sometimes I just spend a lot of time figuring out the client’s taste.
An hourly rate is a very poor work-money exchange in my opinion. I don’t want you to be wondering how much a project will cost. I think me being clear to you what the cost is would be the most kind thing I can do for you. It also takes pressure off of me if I need to do some necessary troubleshooting.
Approval is a very crucial part of what you do, because I will not publish anything until you have agreed. So if I send you a printed material and say “what do you think?” and you have not responded, just know that I did not get it printed. Your approval is a stamp from me that says “yes, go ahead,” and most of the time I want this in writing such as a text or email.
I support unlimited revisions without charge for minor changes.
Does not mean
❌️ Slavery to your design work from now to eternity.
Does mean
✅️ Working hard to do just what you need. This normally doesn’t take long, but if it does, no problem!
There are times I will include third parties to help me with the workload and I see myself as responsible for their work. If they cannot produce at the required level they may have some art substitutions done by me. I see this business as an arm in helping others grow in their craft and that sometimes means that they are learning while working (which should always be done!) and that they may fail and get up and try some more. But never at the expense of a deadline.
